Location: Stoke-on-Trent

AVEVA is creating software trusted by over 90% of leading industrial companies.

Job Title:

SVP, Portfolio & Digital Marketing

Location:

Global - any Tier 1 - AVEVA office

Employment Type:

Full-time
The job

The SVP, Portfolio & Digital Marketing is responsible for leading AVEVA's global portfolio, industry, digital, content, and AI-powered marketing strategy.

The role partners closely with Product Management, Sales, Corporate Strategy, Business Units and other Marketing areas to drive revenue growth, customer acquisition, adoption, and retention.

This leader will champion the application of AI across marketing, accelerating innovation, improving customer engagement, increasing operational efficiency, and enabling data-driven decision making across the go-to-market organization.
Key responsibilities
• Define and execute AVEVA's global Portfolio & Digital Marketing strategy aligned to business objectives and growth priorities.
• Lead portfolio positioning, industry strategy, messaging, buyer persona development, and product commercialization initiatives.
• Develop and execute integrated digital marketing, content, demand generation, and account-based marketing programs that drive awareness, pipeline growth, and customer retention.
• Establish and lead AVEVA's marketing AI strategy, identifying opportunities to leverage generative AI, predictive analytics, personalization, automation, and intelligent content creation to improve marketing performance and customer experience.
• Partner with Product Management, Corporate Strategy, Sales, and Business Units to align marketing priorities with go-to-market and growth objectives.
• Drive marketing support for cloud, SaaS, and subscription business transformation, ensuring customer-centric messaging and adoption strategies.
• Champion innovation across marketing processes, technology, data, and customer engagement models, embedding AI capabilities into the marketing operating model.
• Establish performance metrics, budget accountability, and data-driven decision-making processes to optimize marketing effectiveness, ROI, and business impact.
• Build, lead, and develop a diverse, high-performing global team while fostering a culture of innovation, experimentation, continuous learning, and digital transformation.
• Serve as a strategic advisor to executive leadership, influencing business decisions and leading enterprise-wide transformation initiatives.
Essential requirements
• Significant executive marketing leadership experience within a global B2B technology, software, or industrial software organization.
• Proven expertise in portfolio marketing, digital marketing, demand generation, content strategy, commercialization, and account-based marketing.
• Demonstrated experience leading digital transformation and applying AI technologies to improve marketing effectiveness, customer engagement, productivity, and business outcomes.
• Strong understanding of generative AI, marketing automation, predictive analytics, personalization, and data-driven marketing practices.
• Proven ability to influence executive stakeholders, lead complex cross-functional initiatives, and drive organizational transformation.
• Exceptional communication, strategic thinking, and people leadership skills, with a track record of building innovative, high-performing teams.
Desired skills
• Experience operating in complex, matrixed global organizations, navigating ambiguity and aligning diverse stakeholder groups around a shared vision and strategic priorities.
• Demonstrated customer-centric mindset, with the ability to balance market opportunities, customer outcomes, and business objectives to shape long-term growth strategies.
• Strong executive presence and storytelling capabilities, with the ability to simplify complex technology and….